Today we are going to take a look at The Logo Reveal. The logo reveal is one of the most common jobs - and one of the most important skillsets - in a motion graphic artist's career. Taking the viewer's eyes on a journey and then rewarding them is a time-honored technique that builds interest and a connection with your audience. As we look at examples of this, notice how the moving elements lead your attention around the screen, and at various points along their path, they manage to bring your focus right where it needs to be to winess something interesting. The payoff within this process is the message or graphic at the heart of the design - often it is the logo that has been revealed. Another common aspect of these examples is the use of Trim Paths to make this happen. |
