Mood Boards involve clients in the process early on. If you’ve been commissioned for a project, you want to ensure that your client is clearly briefed on your ideas as early as possible—this way you can avoid repeating the same tasks over again. While you can verbally communicate your concept in a meeting, the clearest way to communicate your ideas is to visually present them to your client. You can also create several mock-ups to give them variants to choose from. .